CEO of pharma giant on why the company is . The bigger the celebrity following, the bigger the reach of whatever product theyre endorsing. $9.95. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Cameron Diaz for Coca-Cola. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. The Shake It Off singer has had some of the best endorsement deals. That is the central message for "Open Happiness . We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Celebrity Partnership, Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Coca-Cola Packaging Evolution. This squad of athlete influence holds a combined social following of over 177+ million. The best celebrity endorsers can even become synonymous with multiple brands. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. The above images and any images within this a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. All Right Reserved. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Add to Cart. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. Main menu. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. That's mainly because of her successful endorsement career. Add to Wish List. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. The company reportedly paid her $12 million, plus sales incentives. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. The company is able to make such a huge amount as it is spread across the world. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Coca-Cola brands include Sprite . He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). These offers do not represent all available deposit, investment, loan or credit products. and more. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. In 2005, she renewed the deal. Add to Cart. . This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Most notable endorsement: Diet Coke - $26 million. When a company wants to sell you something these days,it needs to do more than just show you the product. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. Shes the leading lady in a string of Natural Match hair color commercials. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. coca cola celebrity endorsements 2021 Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Some athletes also have a massive fanbase that can benefit the brand. And according to the star, it's not just a business move. In this case, the battle takes place between the world's leading soft drink brands. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. In doing so, youre agreeing to the below guidelines. When Brad Pitt signed a deal with Chanel No. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! The highest-paid celebrities make millions just through brand endorsements. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. But instead of placing jolly old Saint Nick in his red costume center stage, the . She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Find out how much they earn in mounting fees and prize money. studio, network or celebrity. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. The most famous endorsements create an indelible connection between brands and their spokespeople. They're not hard to find. The most sincere celebrity endorsements happen when the celebrity actually uses the product. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. Soon after, Jenner released her Puma Fierce line. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. . Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. Top athletes in the world make money through Endorsement deals, appearance fees. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. She became the youngest player to qualify for the USGA Amateur Championship at age 10. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. 02:40. Check Out: Athletes Earning Most of Their Cash From Endorsements. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Please try again. And for dazzling celebs, just plain old tap water won't do the trick. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. The contract, which features radio spots and TV ads, earned the superstar $26 million. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. He raked in eight figures by placing endorsements on his shorts, caps and robe. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage.