sprite obey your thirst'' campaign

Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. Stefan Miller, senior brand manager, Sprite, called "Thirst for Yours" a modern-day evolution of the seminal "Obey Your Thirst" campaign, which promoted self-expression and individuality . Ever heard that catchy slogan for Sprite? The Spark marks its first major campaign for Sprite in the US. This approach could help Sprite forge more authentic connections with these young consumers. Complex even named Wu-Tangs St. Ides spot Shaolin Brew as one of the collectives 100 best songs! 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ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. It was almost a rebellious force in music, says Stefan Miller, Sprites senior brand manager. So Sprite contacted Lowe & Partners/SMS, a New York based advertising The new sprite commercial features rapper Travis Scott. Smooth, for its "Obey Your Thirst" campaign. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. This blatant marketing of malt liquor directly to black and brown youth wasnt going to go unchecked indefinitely. - 2 days 23 hours ago. * BattleRapping: The Music/KRSOne[=/=]MC Shan ad featured the two longtime rivals battling it it out on the mic, in a reference to their numerous battles during the "Bridge Wars" in the late 80s. Homegirl in the background starting at the 10-second mark is a whole mood. In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the Obey Your Thirst tagline. Can You Use Rapid Rise Yeast to Make Wine, Why Is There a Shortage of Distilled Water in Stores. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). Waldman Great Lymon Taste! Sports drinks, milk, juices, kombucha, beer and liquor, mocktails, etc. The history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. 0:30. "Blessed are they which do hunger and thirst after righteousness: for they shall be filled." . The actual The implied claim is that Sprite is the only drink that can satisfy your thirst, so don't waste time trying something else. The The Kurtis Blow advertisement went on to inspire the I Love The Sprite In You ad, which featured popular artists like LL Cool J and Kris Kross. The campaigncreated by Sprite's agency of record, Wieden & Kennedy New Yorkincludes a TV ad featuring up-and-coming, Atlanta-based rapper Kodie Shane and an aspiring fashion designer, Seth Giscombe. Fresh Lemon Lime Taste! An interesting PR case study is Coca Cola's Sprite 2004 "Obey Your Thirst" campaign planned by Ogilvy & Mather. Again, the successful marketing slogan "Obey your thirst" communicates these attributes. Activate your account. looking to change the image of its sparkling soda. Red Bulls elite Read more, There is no official record for drinking the most Red Bulls in three minutes. Included in Thirst For Yours are Atlanta rapper Kodie Shane and rising designer Seth Giscombe. The Yours in Thirst for Yours is intentionally open-ended, he explained. Drake - Obey Your Thirst (Official Trailer) The FADER. * {{Crossover}}: And a pretty left-field one, to say the least. Learn about the dos and don'ts, common misconceptions, and when to open up your network to others in this comprehensive guide. Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. The feature runs from June 20 through August 15. Sprite will partner with the BET Experience at L.A. Live on June 21 and 22 for DJ Hed Presents Kicksperience sponsored by Sprite. HE COCA-COLA Company recently relaunched its "Obey Your Thirst" campaign for its lemon-lime soft drink, Sprite. short turn-around for a campaign of this proportion, a series of TV and It focused on trying to steer consumers away from a DeconstructiveParody of the bane of materialism as well as of contemporary advertising, expressing that all their soda does is that, while drinking Sprite won't make you cool or give you superpowers, it ''will . Sales were down. The campaign was successful, but in the early '90s, as brands like 7-Up began to offer more competition, Sprite doubled down on their relationship with hip-hop. Reagan paused briefly to take a sip of water. Sprite had also succeeded in becoming an official and established part of the culture. The brand paid tribute to artists such as 2Pac, Missy Elliott, J. Cole, Drake and Rakim by decorating their cans with some of the artists most inspirational lyrics. Recently they also had an ad campaign out with world renown rapper, Drake. Under Cobbins advisement, Sprite tapped Grand Puba and Large Professor for an advertisement spot in 1994. The commercial then ends. On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. http://tvtropes.org/pmwiki/pmwiki.php/Advertising/ObeyYourThirst. The big takeaway for us coming out of last year was how excited fans were about us staying true to the genre and paying homage to the heritage of Hip Hop, Oliver says. Color: The colors used in this are simple. ", In 1971, former President Ronald Reagan, then the Governor of Schultz. knew the ads, 83% said the same. We cover it all. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities, they went to artists who had an appreciation of the culture, and the commercials had an authentic tone, said Jamal Booker manager of heritage communications atCoca-Cola. We want to hear from you! In 1994, the Coca-Cola company started a new advertising campaign for their Sprite brand. 2023 The DJ Booth LLC. Have you ever wondered if the Read more, The dangers of bang energy drink Bang Energy drink is extremely high in caffeine and other stimulants, which can cause Read more, Califia Farms almond milk is a type of milk that is made from almonds. Nas has been partners with Sprite since his 1997 commercial hit TV screens, along with friend and rapper AZ appearing in the ad. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. The outcome of this series was the Obey Your Thirst campaign. Does Coca-Cola Taste Different Around the World? A program called Sprite Way, which has been underway for a few months, includes a Sprite-curated Spotify playlist featuring 20 tracks from unsigned talent that came from fan recommendations submitted via social media. The company is based in California, Read more, Dr Pepper is a carbonated soft drink that is marketed as having a unique flavor. The. ATLANTA-Sprite is freshening its 7-year-old " Obey Your Thirst" ad campaign with a new round of commercials featuring raps from teens. 1:00. Image, as it turns . Sprite se vende en ms de 190 paises alrededor del mundo, y se la considera lder en ventas en cuanto a refrescos de lima - limon. I Like the Sprite In You. In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". This seasons bars come from Tupac, Missy Elliott and J. Cole. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. Yes, Scream 6 Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices, ESPN wants to be the hub of all live sports streaming even if it helps its competition, How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies, Mastering Agency Profitability with Megan Bowen, COO of Refine Labs, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, The Ultimate Guide to Scaling Your Agency: Roundtable Discussion, Campaign Trail: Levis tells The Greatest Story Ever Worn in cinematic fashion, Toyota, Yahoo partner for AR-powered car shopping experience, Guinness rewards epic toasts this St. Patricks Day, Bose works to boost gender parity in music production, Coca-Cola brand Sprite on Thursday launched a multiyear "Thirst for Yours" campaign that will highlight musicians, designers, artists, photographers and others in hip-hop culture, according to, The campaign includes TV spots, social media and influencer content, outdoor ads and in-person experiences. Sprite's "Obey Your Thirst" advertisement brings hope to the table for kids who want more with their life or even a better outlook on life. Lowe and Partners (in 1993), headed by Chairman and Chief Creative Officer The "Thirst For Yours" platform was designed to meet the changing tastes of younger consumers, a focus that continues with this . Lymon was also out of the window, as they moved away from marketing taste and towards marketing attitude. The ad had already aired over 500 times on rap radio shows when Chuck sued St. Ides parent company McKenzie River for five million dollars (they settled out of court). The lyrics from Sprites second Obey Your Verse campaign are as follows: Tupac Embrace my words make the world change from Scarfaces Smile offThe Untouchable, Tupac Ill learn from mistakes and try 2 achieve again fromIf I Failpoem, Tupac Please wake me when Im free from Wake Me When Im Free offThe Rose That Grew From Concrete Vol.