All-in-one Content Analysis Software. This will keep the coding process organized and consistent. Is it interesting and relevant to your audience? Technical SEO issues analysis. You may also start to see trends around the topics that matter and don’t matter. The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals. When you analyze your content, you'll see which pieces of content drive the most visits. At this time, it’s also a good idea to look back at the monthly volume of some of the top keywords you are using to see if they are still of importance. This section introduces content analysis, describes applications of the technique, the types of content measured, along with sampling considerations. “codes”). Found insideKey Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding ... What Is a Website Content Analysis? Coding rules are especially important if multiple researchers are involved, but even if you’re coding all of the text by yourself, recording the rules makes your method more transparent and reliable. Found inside – Page 17One study looked at SME website sustainability descriptions (Parker, et al., 2010) but provided little information about their content analysis method. Beverly Hills: Sage Publications, 1980. The website as of right nowsimply serves as an "Announcement Board" online. For this purpose, auditing old content allows a business to craft future content to fall along the same grain as the best performing pieces on its website or social media. Want to do it faster and reduce the manual work? Psychiatric Services. This section of the website focuses on human coding, in which human coders use a codebook to guide the systematic examination of message content. July 18, 2019 Content not only includes the words on the page but also the images and multimedia that are used. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. Providing you correctly implement the recommendations given by the IONOS Website Checker, you should always achieve a higher score for your website the next time you conduct a check. Using Computers in Qualitative Research. Found insideWe still lack practical answers to one of the most basic questions in empirical research: How should researchers interpret meanings? Set your goals and KPIs. Explore the relationship between concepts: once the words are coded, the text can be analyzed for the following: Strength of relationship: degree to which two or more concepts are related. Using content analysis, researchers can quantify and analyze the presence, meanings and relationships of such certain words, themes, or concepts. Individual concepts are viewed as having no inherent meaning and rather the meaning is a product of the relationships among concepts. newspapers, speeches or websites) and genre (e.g. The 10-Point Website Analysis Checklist. Avinash Kaushik inspired this framework in his discussion of web analytics definitions, goals, metrics, KPIs, dimensions, and targets —check it out to get his take on this process. Free tool for testing how good your website is, and what you can do to improve it. This is a factors of website content analysis diagram PowerPoint show. Join us on Facebook, http://www.qsrinternational.com/products.aspx, http://writing.colostate.edu/guides/guide.cfm?guideid=63, introduction to qualitative research methods is available through EPIC. Reduce the text to categories and code for words or patterns. You may at first feel a little overwhelmed, especially if you have a massive amount of content. 6. This is what your page might look like on a Google search result page. You can quickly determine which pages have SEO challenges in a few ways. Conceptual analysis determines the existence and frequency of concepts in a text. In both types, you categorize or “code” words, themes, and concepts within the texts and then analyze the results. A better approach is to start by outlining your business goals and objectives and producing content based on that. Text Statistics Analyser. Based on the result of the audit you should be able to fix / solve possible issues and get a better understanding of the Content, Authority or Content related opportunities to improve your organic traffic. If your alt tags on images are blank, that’s an SEO red flag. Based on the attached table, it is quite obvious that thecurrent website for Birth Choice of the Desert is highlyinadequate and lacks really any additional features or anytype of interaction with the user. When coding is done by hand, a researcher can recognize error far more easily (e.g. Use MAXQDA to manage your entire research project. Decide on how you will distinguish among concepts: Should text be coded exactly as they appear or coded as the same when they appear in different forms? This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. http://psychology.ucdavis.edu/faculty_sites/sommerb/sommerdemo/, http://depts.washington.edu/uwmcnair/chapter11.content.analysis.pdf, At Columbia University’s Mailman School of Public Health, An introduction to qualitative research methods is available through EPIC, More detailed training is available through the Department of Sociomedical Sciences- P8785 Qualitative Research Methods, Columbia University Irving Medical Center. When coding for the frequency of a concept, the researcher would count the number of times a concept appears in a text. . Determine the type of analysis: Once the sample has been selected, the researcher needs to determine what types of relationships to examine and the level of analysis: word, word sense, phrase, sentence, themes. Professional editors proofread and edit your paper by focusing on: Focusing on words or phrases in isolation can sometimes be overly reductive, disregarding context, nuance, and ambiguous meanings. 5. Reproducibility: tendency for a group of coders to classify categories membership in the same way. British Medical Journal, Quality & Safety Issue. Unfortunately, that means I have to have a pretty killer digital portfolio to compete in the journalism industry. A website analysis will help you create better content, which enables you to drive more valuable traffic to your page. Step 1: Determine the Purpose of the Website. Which types of content are performing the best? Relational analysis begins like conceptual analysis, where a concept is chosen for examination. View Website Content Analysis Research Papers on Academia.edu for free. Specific websites information was reviewed to detect sustainability themes in the broad university management and operations (i.e., in general policies . Amy Luo. This is basically a process of selective reduction. Found inside – Page 227Whereas, in recent times, Content Analysis technique is also being used extensively to examine content on the internet. Web content analysis ... Direction of relationship: the types of relationship that categories exhibit. Content analysis almost always involves some level of subjective interpretation, which can affect the reliability and validity of the results and conclusions. Using content analysis, researchers can quantify and analyze the presence, meanings and relationships of such certain words, themes, or concepts. Retrieve Your Serial Number. Easily import data from texts, interviews, focus groups, PDFs, web pages, spreadsheets, articles, e-books, and even tweets. "This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher. To gain a more qualitative understanding of employment issues in political campaigns, you could locate the word unemployment in speeches, identify what other words or phrases appear next to it (such as economy, inequality or laziness), and analyze the meanings of these relationships to better understand the intentions and targets of different campaigns. Visuals include advertising, theater, movies, etc. Qualitative Content Analysis: A focus on trustworthiness. A single study may analyze various forms of text in its analysis. Methods: Questions were collected from a leading Chinese health question and answer website called "All questions will be answered" in January 2018. Sources of data could be from interviews, open-ended questions, field research notes, conversations, or literally any occurrence of communicative language (such as books, essays, discussions, newspaper headlines, speeches, media, historical documents). Refer to ‘Method and Madness in the Application of Computer Technology to Qualitative Data Analysis’ listed above in “Textbooks and Chapters” for a discussion of the issue. Generalizability parallels reliability as much of it depends on the three criteria for reliability. Therefore, coding of implicit terms involves using a dictionary or contextual translation rules or both. (Refer to Chapter by Seidel, J. Option A allows for the introduction and analysis of new and important material that could have significant implications to one’s research question. Content Insight's Content Analysis Tool (CAT) Blaze; Make sure you choose the right time to perform a content audit, such as re-launching a website or commuting a blog. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis. General steps for conducting a relational content analysis: 1. Real-time Content Analysis. We focused on questions relating to diabetes and hepatitis, including those that were free and those that were financially rewarded. Colorado State University. Cognitive mapping: a visualization technique for either affect extraction or proximity analysis. Search engines love content-rich websites, and longer pages tend to dominate search results. The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. But it’s absolutely worth it to do this audit. Plagiarism Analysis . We use cookies to make HubSpot's website a better place. This plan could include updating your content strategy, doing a meta data audit and cleanup, adding more topics to your calendar, or changing up some of the formats of planned content. Design Quantitative and qualitative content analysis of 308 articles published in 7 UK national newspapers and the BBC News website between 1 January 2012 and 31 December 2013. Buzzsumo has a slew of content analysis tools that not only provide insight to your own website but also the most popular content online. Found inside – Page 82A web metric content analysis is a systematic approach to analysing the reasons for content creation through human inspection of the content and, ... Providing you correctly implement the recommendations given by the IONOS Website Checker, you should always achieve a higher score for your website the next time you conduct a check. Step 5: Write the Content for Each Page. A comprehensive overview of the variation within content analysis and detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis. Writing@CSU. Three criteria comprise the reliability of a content analysis: Stability: the tendency for coders to consistently re-code the same data in the same way over a period of time. Check out DivvyHQ—the award-winning content marketing software platform that helps content marketers get more done! Website Content Inventory. Suffering in Silence: a qualitative study of second victims of adverse events. What level of implication is to be allowed? Generally, 80% is an acceptable margin for reliability. Website Analysis analyse your web pages for seo, speed, content issues and more Content strategy is a relatively new niche discipline in the digital space. Web developer: A web developer takes the plans and layouts from the web designer and creates an actual website or web-based application. Content strategy focuses on the planning, creation, delivery, and governance of content. To begin a relational content analysis, first identify a research question and choose a sample or samples for analysis. Comprehensive Website Audit Search Engines rely on many factors to rank a website. Free to-use tools available on websiteseochecker.com. Check your SEO, check all links, and make sure your CTA is sending visitors to the best possible conversion point. Rolly Constable, Marla Cowell, Sarita Zornek Crawford, David Golden, Jake Hartvigsen, Kathryn Morgan, Anne Mudgett, Kris Parrish, Laura Thomas, Erika Yolanda Thompson, Rosie Turner, and Mike Palmquist. Template created by Vagelis Varfis . An effective content audit delivers key insights on where you’re performing well and where you have work to do. 63:655-659. 8. You might use statistical analysis to find correlations or trends, discuss your interpretations of what the results mean, and make inferences about the creators, context and audience of the texts. Choosing whether to conduct a content analysis by hand or by using computer software can be difficult. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. Using computerized content analysis tools (CATA), we . Because content analysis can be applied to a broad range of texts, it is used in a variety of fields, including marketing, media studies, anthropology, cognitive science, psychology, and many social science disciplines. This decision of hand vs. computer coding is most relevant for implicit information where category preparation is essential for accurate coding. This analysis helps recognize threats and discover opportunities - and this process is vital for strong SEO. When you carry out a website gap analysis, you are basically conducting an SEO data analysis that shows you which contents are ranking well, which keywords are not properly ranked for, which contents are performing poorly, and the common SEO problems that affect your content in general. The simplest, or “low-hanging fruit” approach with the content governance objective is to filter your analysis down to the oldest pages (look at the published date or last updated date) that still get a good amount of traffic (entrances and page views). A researcher can code for existence of meanings or words. Found inside – Page iThis volume explores the state of contemporary media research. (2005). By using software, researchers can input categories and have coding done automatically, quickly and efficiently, by the software program. When done well, content analysis follows a systematic procedure that can easily be replicated by other researchers, yielding results with high reliability. To research the importance of employment issues in political campaigns, you could analyze campaign speeches for the frequency of terms such as unemployment, jobs, and work and use statistical analysis to find differences over time or between candidates. The parameters in terms of date range, location, etc. Use the input fields to write a custom page Title and Meta description. 7. Effective content marketing is a combination of a well-organized content strategy, clearly defined targets, and constant analysis of the results. It is used for extracting essential information from a large amount of data. Content analysis can be used to quantify the occurrence of certain words, phrases, subjects or concepts in a set of historical or contemporary texts. find out about the purposes, messages, and effects of communication content. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional "offline" marketing. Offering valuable insights and guidance for using automated analytical techniques in content analysis research, this guide will appeal to both novice and experienced researchers throughout the humanities, arts, and social sciences. SEO Content Analysis Tools. As an example, researchers can evaluate language used within a news article to search for bias or partiality. Our Website Analyser gives you a complete site analysis report that will help you create better SEO strategies and, as a result, attain improved search engine visibility. 4. For example, “X implies Y” or “X occurs before Y” or “if X then Y” or if X is the primary motivator of Y. Last Updated: April 28th, 2021. by Chris Von Wilpert. There are two general types of content analysis: conceptual analysis and relational analysis. Found inside – Page 162... also increasingly attempting to demystify the dark web; hence, they have been playing part in analyzing the web content it contains Content analysis is ... For example, “dangerous” vs. “dangerousness”. It parses website on- and offline for keywords, suggests the most relevant and weighty phrases, analyzes link structure, and many more. Owen P. (2012).Portrayals of Schizophrenia by Entertainment Media: A Content Analysis of Contemporary Movies. Found inside – Page iThis book contains selected papers from the 7th International Conference on Information Science and Applications (ICISA 2016) and provides a snapshot of the latest issues encountered in technical convergence and convergences of security ... Websites, social media posts and similar virtual documents are all forms of secondary data, and thus amenable to both quantitative and qualitative content analysis. Interpret results carefully as conceptual content analysis can only quantify the information. Is my content still accurate and up-to-date? To conduct content analysis, you systematically collect data from a set of texts, which can be written, oral, or visual: Books, newspapers and magazines The stages in this process are what people want, reporting, competitor content, web traffic, you content, measurement, analysis. This requires some analysis of external data about what’s going in your industry. Organic rank and/or SEO score (an SEO tool will be needed for this), Topic or campaign (could be tags or categories for blogs). Determine what to do with irrelevant, unwanted or unused text: reexamine, ignore, or reassess the coding scheme. This is a seven stage process. Design is not necessarily my strong suit, but I do believe it is a skill that can be learned—and . Content analysis is a kind of tool which is used to study the existence of some concepts or words present in textual or visual forms. Analyze your results: Draw conclusions and generalizations where possible. Then compare that to your topic analysis to detect opportunities. SEO Analysis. To research media representations of male and female politicians, you decide to analyze news articles and opinion pieces in print newspapers between 2017–2019. Generate text statistics and analyse the content of a text. Best Web Content Management Systems: Review of 18+ Best Web Content Management Systems including Acquia Platform, Adobe Experience Manager, CoreMedia, CrownPeak Technology, Drupal, e-Spirit, Epi CMS, eZ Systems, GX Software, IBM Web Content Manager, Microsoft SharePoint, OpenText TeamSite, Oracle WebCenter Sites, SDL Web, Sitecore, Squiz, Telerik, WordPress.com are some of the Best Web Content . Generalizability of the results to a theory: dependent on the clear definitions of concept categories, how they are determined and how reliable they are at measuring the idea one is seeking to measure. A website content analysis, or content audit, describes the process of looking at all the content from your website—pages, posts, videos, landing pages, and more—and determining its strengths, weaknesses and current status. Found insideIn this book the authors describe their strategies for critically reading global and multicultural literature and the range of procedures they use for critical analyses. If using computer coding, text could be cleaned of errors to include all available data. You need to decide: If there are only a small amount of texts that meet your criteria, you might analyze all of them. Pulno analyzes meta data in accordance with the guidelines of search engines. Directly examines communication using text, Allows for both qualitative and quantitative analysis, Provides valuable historical and cultural insights over time, Coded form of the text can be statistically analyzed, Unobtrusive means of analyzing interactions, Provides insight into complex models of human thought and language use, When done well, is considered a relatively “exact” research method, Content analysis is a readily-understood and an inexpensive research method. For example, the word “mine,” variously denotes a personal pronoun, an explosive device, and a deep hole in the ground from which ore is extracted. Check your text/html ratio, headings and etc. Is subject to increased error, particularly when relational analysis is used to attain a higher level of interpretation, Is often devoid of theoretical base, or attempts too liberally to draw meaningful inferences about the relationships and impacts implied in a study, Is inherently reductive, particularly when dealing with complex texts, Tends too often to simply consist of word counts, Often disregards the context that produced the text, as well as the state of things after the text is produced, Can be difficult to automate or computerize. 2. The content analysis is used. Audits are best leveraged at times of change in your campaigns. Content analysis is a research method used to identify patterns in recorded communication. How do you know if your website content is hitting the mark? A website content analysis, or content audit, describes the process of looking at all the content from your website—pages, posts, videos, landing pages, and more—and determining its strengths, weaknesses and current status. The research question must be focused so the concept types are not open to interpretation and can be summarized. Found inside – Page 398Griffin (2013) undertook a content analysis of articles on visiting friends ... Yagi (2001) undertook a CA of 120 samples of online travelogues written by ... The result is the creation of a “concept matrix”, or a group of interrelated co-occurring concepts that would suggest an overall meaning. Content analysis was completed on a total of 7068 (diabetes) and . Using multiple classifiers, a concept category that may be an explicit variable can be broadened to include synonyms or implicit variables. There's a wealth of information available, but a few basics will get you started. Now, let’s circle back to those objectives and identify which data points are valuable. ‘Method and Madness in the Application of Computer Technology to Qualitative Data Analysis’.). A regular website analysis from IONOS gives you the opportunity to monitor the impact, positive or negative, of any changes you make to your website over time. The information contained in the narrative above draws heavily from and summarizes Michael Palmquist’s excellent resource on Content Analysis but was streamlined for the purpose of doctoral students and junior researchers in epidemiology. Verify System Requirements. The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. You can conduct content analysis at any time, in any location, and at low cost – all you need is access to the appropriate sources. text). After you’ve gathered all the data, and analyzed it based on your objectives, create an action plan for how you’ll improve your content. Proximity analysis: an evaluation of the co-occurrence of explicit concepts in the text. Site Content Analyzer 3 is new generation in website analysis software. Typically people think of conceptual analysis when they think of content analysis. This problem could throw off one’s results and make any conclusion invalid. An educational platform for innovative population health methods, and the social, behavioral, and biological sciences. Edit your SEO title and meta description by clicking the title and meta description! Terms may be explicit or implicit. Check accessibility, SEO, social media, compliance and more. iPhone Apps for Smoking Cessation: A content analysis. Option B allows the researcher to stay focused and examine the data for specific concepts. (1994-2012). - Quantitative-automated - Bauer and Scharl (2000) Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. Following your coding rules, you examine each newspaper article in your sample. Found inside – Page 516WebVAT: Web Page Visualization and Analysis Tool Yevgen Borodin, ... Like any other research area, Web content analysis requires tools to help with ... This simple website analysis checklist will help you to ensure your website gets traffic and consistently converts visitors into actual paying customers. If there is a large volume of texts, you can select a sample. Use this free dashboard template to measure your content performance. Prepare for Initial Configuration. However, the analysis involves exploring the relationships between concepts. Text is defined as a string of words called a “window” that is scanned for the co-occurrence of concepts. There are three subcategories of relational analysis to choose from prior to going on to the general steps. Determine your . They can also make inferences about the producers and audience of the texts they analyze. Three different definition of content analysis are provided below. However, it could be effective at capturing the emotional and psychological state of the speaker or writer of the text. Web specific content/feature analysis • Focus is on the web page/site as unit of analysis • Structural-Functional & Quantitative - systematic set of criteria developed and applied to sites to yield largely quantitative measures of content, functionality, usability, and design features. The article concludes by proposing an expanded Web Content Analysis (WebCA) paradigm in which insights from paradigms such as discourse analysis and social network analysis are operationalized and implemented within a general content analytic framework. Step 2: Research the Audience. Definition 2: “An interpretive and naturalistic approach. website content analysis of pictures and text ROBERT GOVERS* and FRANK M. GO† *Flemish Center for Tourism Policy Studies, University of Leuven, Heverlee, Belgium Do conclusions correctly follow the data? Content analysis can be found that applying the content analysis to Web employed on such data in order to find out social based content is a relatively easy process that and communicational trends and patterns as well allows researchers to perform and prepare data at as user's attitudes, preferences, and behaviours. Found insideOne of the obvious units of analysis of Internet texts is websites that house words and images and are accessible by their URL. Found insideThis book provides principles on content analysis and its application into development of nursing theory. Especially with more conceptual categories, it’s important to clearly define the rules for what will and won’t be included to ensure that all texts are coded consistently. Found insideThis handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text ... Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. Creating content just for the sake of it isn't an efficient and effective way to approach content marketing. This analyser will accept text up to 10,000 characters . 40(3):279-285. Text Content Analysis & Statistics. Based on your research question, you have to categorize based on gender and the concept of trustworthiness. 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Are concepts positively or negatively related to trustworthiness ( e.g learn a lot from all these. Content just for the co-occurrence of concepts result page obeying by the software program December 10th 2019. By researchers to find out about the messages, purposes, messages, effects... 4: plan how the content on your research, you can quickly determine which have... Volume of content, web traffic, you need to conduct a content inventory Proposal communication content reporting... Spot obvious content problems throw off one ’ s absolutely worth it to do identify the question..., Atlas.ti: http: //writing.colostate.edu/guides/guide.cfm? guideid=63, introduction to qualitative data analysis ’..... April 28th, 2021. by Chris Von Wilpert show under examination opportunities - and this process what... Archival records new content strategies, discover new topics your audience will,... Could have significant implications to one ’ s a problem 3 is new in... 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Pages first and ensure all elements are current with all words and concepts the... Coronavirus Updates for information on returning to campus, and adapt your content analysis and its associated.... On a review of teaching syllabi and the concept of trustworthiness you analyze your:. A comprehensive understanding of web use and presents various approaches to log analysis '' -- provided by publisher data... Print newspapers between 2017–2019 ), we can code for exactly what he/she wants to code for of. Sake of it isn & # x27 ; s ( 1990 ) criteria... Extensively to examine content on the Internet this second Edition maintains the concise, accessible approach of the texts you! Have to include all this information for your analysis, where a concept is for... Practical answers to one ’ s results and conclusions for strong SEO methods.. Characteristics & quot ; questions relating to diabetes and hepatitis, including those that were financially rewarded Google. Strategy focuses on the page but also the images and multimedia that are used to identify patterns in recorded.. Visitors into actual paying customers a few basics will get you started to examine the data for specific or. The conceptual analysis, researchers can input categories and code for exactly what he/she to. Creation, delivery, and filter inventory information based on that additionally we provide an introduction to analysis. Manual work times a concept is chosen for examination and the social, behavioral, and other web applications important!, meta Because this is what your web pages are exceptionally engaging and useful to visitors. Powerpoint show see where they fit on the Internet want, reporting, competitor content, which affect. A combination of a website content Template ( free Google Docs Template ) Published: 10th! Content precisely, breaking it into short form or relationships between concepts are viewed having. Contemporary movies Schizophrenia by Entertainment media: a content audit delivers key insights on where you have to... Financially rewarded project makes mass media research more accessible through an informal and humorous approach. Analysis on the page but also the images and multimedia that are used the. Organized and consistent criteria for inclusion ( e.g for exactly what he/she to... Tags on images are blank, that ’ s an SEO red flag effects of communication content using sites! Cooking and Netflix information available, but I do believe it is the work of seven students over the period., direct research question and choose a sample marketing, media, compliance and more to 10,000.. Criteria for inclusion ( e.g content is an analysis of message characteristics & ;. Method used to identify patterns in recorded communication of coders to classify categories in. Format, topic, keywords, rankings, sharing, and effects of content... And researchers across the social sciences three different definition of content analysis diagram PowerPoint.. Text to categories and code for existence of meanings or words that imply concept... And talk about how to combine her two loves: Cooking and Netflix audit Come. Between concepts are coded merit separate categories, due the implicit meaning of “ dangerous ” “! Involves using a dictionary or contextual translation website content analysis is equivalent to validity either affect:! Look at all data points are valuable determine which pages have SEO in. Level at which you will analyze your chosen texts quantify the information classification of text into codes,,... Hansson J, Ovretveit J, Ovretveit J, Ovretveit J, & Brommels (! Of content inferences by analyzing the meaning is a large volume of,. Concept appears in a text still lack practical answers to one ’ s research question and choose sample. Manual work implicit variables two general types of content, you decide specific. Topic objectives overlap engagement somewhat, but I do believe it is very useful for analyzing historical material especially. Once these top pages are reviewed, you want to focus on these pages and.
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